Yep, its 100% Tamghra, according to the j-card! Tamghra means "wedding" in Tachelhit. The Arabic tag on the left side reads something like "Songs for the sweetest events and Amazigh weddings."
The music is pretty poppy, but many of the timbres are drawn from long-standing Soussi Berber traditions including ahwach (âwad flutes and punchy bendir-s, and punctuations of interlocking clapping) as well as the amarg tradition of the rwayes musicians (namely, the scratchy horsehair rrbab fiddle and the naqqus metal percussion instrument). The electric guitar sometimes sounds like the small Berber guinbri, and sometimes plays righteous, slippery, pentatonic runs.
The musical group is called "Tisslatin N'Ait Baamran" (The Brides of Ait Baâmran). Here's a swell videoclip of the group in action, with wedding ambiance in abundance:
Ait Baâmran is a group tribes located around the area of Sidi Ifni, south of Agadir and Tiznit. The j-card also gives the name "Habiba", and a web search reveals that the singer is known more fully as Habiba Tabaamrant. (Etymological note: Berber nouns become feminine with the addition of "t" at the beginning and end of the word. Thus, "Tabaâmrant" is the feminine of "Baâmran".)
The singer on this tape should not be confused with the very famous singer Fatima Tabaamrant, who sings in the more classic style of the rwais. Habiba works more in a pop mode, as evidenced by this highly entertaining sketch/videoclip:
Track 4 (of 4)
Get it all here.
Gary at Bodega Pop also posted some nice Soussi pop earlier this weekend. And if you like the sound of brides, Brian at Awesome Tapes shared a tape from another Brides group a while back.