Rouicha is so cool that, like with James Brown's record labels, he gets his picture not only on the cassette sleeve, but on the shell too.
Active since the 1970s, Rouicha continues to pump out the tapes/CDs/VCDs. There are dozens. Last time I visited the Comptoir Marocain de Distribution de Disques, which is also the Tichkaphone records headquarters, I was told there were still 30 albums in the can, ready to be released. They never stray far from the formula - deep, round lotar tones contrast with the insistent rattling buzz of bendir frame drums, and Rouicha's earthy baritone voice alternates with the piercing responses of the female backup singers. Why mess with a good thing?
There's loads of good Rouicha on YouTube, but not much of his music has been released outside of Morocco.
Get some here.